Sarah Finnie Robinson began her career at The New Yorker and continued for many years at The Atlantic as their editorial promotion director, creating partnerships between editorial and publishing to drive thought-leadership and revenues.
She became the launch content director at iVillage in 1998 (a mass-market lifestyle website for women) before it was acquired by NBCUniversal. In 2010 she co-founded Practically Green, a company rebranded in 2014 as WeSpire. WeSpire is an integrated behavior-change platform that corporations use to engage employees to have a positive impact on sustainability, wellbeing, culture, and social responsibility.
Sarah is the founding director of The 51 Percent Project, a new data-driven initiative based at Boston University that works to identify best behavioral-communication principles and accelerate clean-energy transitions. She is a senior fellow at Boston University’s Institute for Sustainable Energy and is on the faculty at the College of Communication. Sarah is a graduate of Princeton and the Breadloaf School of English at Middlebury College and serves on several nonprofit boards and advisory councils including ecoAmerica, the Kripalu Center for Yoga & Health, and the Boston Harbor Now Climate Task Force. Sarah’s husband Jack Robinson ’60 is a green investor and longtime Suffield Academy trustee.